Tell us about yourself, and about Salzburg. Tradition Within Us.
My name is Daniel H. Ronacher and I am a Filmmaker from Salzburg Austria. My main profession is industrial filmmaking. I founded my own production company two years ago. Now we are working together with major European brands in marketing campaigns, image films, employer branding, etc. My main goal in this sector is to always tell a story. Especially in the cooperate film industry. We make advertising and marketing an emotional story ride fort the consumer and try to bring as much feature film as we can into a few minutes.
Share a memorable moment you experienced working on this project.
One night I was sitting on the cut. I was quite tired and wanted to go home. It was about 5 am. I was sitting and thinking, staring into my screen. I was actually satisfied with my work today but in general, I didn't think the film was that great. I kept sitting and trying a few things until I got up and started leaving. Right before I left the office I thought to my self. What if I just stay a little longer? So I sat down again and what happened then was a changing moment. I came up with a completely new ending for the film. It transpired the story so much better. It became one of the best parts of the whole film, everybody says. Well, I'm of course still not completely happy ;). I always say "You will never be happy as a creative with your end result, you just know when you have to stop". But, what would have happened if I had stayed longer the next night? You see, always go one step more than you think you should, because that's where you achieve greatness.
Name 3 collaborators that you'd take with you to any other project.
- My co-writer Ivana Stürzenbaum, shes always got my back.
- My composer Michael Frankenberger, who has already worked together with legend composers and is right next door composing new tracks for our next projects.
- My Parents because they always have the right guidance in life.
3 tips you’d like to share with aspiring artists in your field:
Like I said before, just stay with it, go the extra step and be willing to put all your energy in your work. It will pay off. Hans Zimmer legend composer once said he hasn't written his best track yet. Live like that.
What do you hope to achieve in your career in the next 5 years?
I am planning on some new feature-length productions for the future, my team I am working with right now is outstanding and I hope always to have them by my side.
Salzburg. Tradition Within Us is nominated for Best Documentary Short and Best Cinematography of the Year at the New York Film Awards.